The Three Challenges RealEstate Faced and How A Plan Solved Them

The Three Challenges RealEstate Faced and How A Plan Solved Them

In the competitive Egyptian real estate market, possessing a massive database of projects and units is not enough to achieve digital success. The key lies in presenting this data accurately and professionally to build trust and convert visitors into actual clients. At RealEstate, we learned this lesson the hard way. We had thousands of listings, yet our site suffered from three core issues that drove visitors away: outdated pricing, projects with no availability, and copied or duplicate content. These pitfalls tanked our search rankings and stifled our ability to compete. When we partnered with A Plan, the best SEO company specializing in real estate, we began a true transformation journey that completely overhauled our website.

The Problem of Outdated Prices and Its Impact on Credibility

One of the biggest hurdles we faced was outdated pricing. In the real estate sector, prices fluctuate constantly based on sales stages, unit location, and payment plans. Yet, our site displayed figures that hadn't been updated for months—sometimes a full year. The issue wasn't just incorrect data. When a visitor sees a price, contacts sales, and hears a totally different number, trust evaporates instantly. Some clients felt misled, even though the issue was simply a lag in data updates. This caused our bounce rate to skyrocket. Visitors would enter, browse a page or two, and leave without action. Search engines track this behavior. When they see visitors leaving quickly, they deem the content useless or inaccurate, subsequently lowering our ranking.

The Solution Provided by A Plan

When A Plan began working with us as a specialized digital marketing company, they understood that a one-time update wasn't enough. They established a periodic tracking system with a clear schedule for reviewing and updating information. Direct channels were opened with developers to obtain the latest prices and payment plans. Our internal team was trained on continuous updates, with monthly alerts to verify every project. The outcome was clear. Prices became accurate and constantly updated. Visitors began to trust the data, and conversion rates from visitors to potential clients improved significantly.

The Problem of Projects Without Availability

The second challenge was showcasing projects with no units available for sale or rent. We kept pages for sold-out projects, stalled developments, or developers we no longer worked with. The logic was simple but flawed: we believed having more pages would improve our SEO ranking. The reality was the exact opposite. Imagine a client searching for a North Coast chalet. They find a match, get excited, click "Contact," and learn it's unavailable. They feel frustrated and leave immediately. This not only wasted a lead but damaged the site's entire reputation. This issue wasted our sales team's time answering dead-end inquiries. It also hurt user experience, making our site look neglected and unprofessional to search engines.

How A Plan Fixed This Issue

As a professional digital marketing institution, A Plan made strategic decisions. The solution wasn't to delete all inactive pages, but rather something smarter. Sold-out projects with high SEO authority were converted into informational area guides offering available alternatives in the same location. This preserved accumulated SEO value while guiding visitors toward real opportunities. Irrelevant or low-value pages were deleted, with 301 Redirects pointing to active, similar pages. Crucially, a clear classification system was implemented. Labels now distinguish between "Available," "Under Construction," and "Completed." This ensured transparency and credibility.

The Problem of Copied and Duplicate Content

Our most significant obstacle was content. For years, we relied on text copied from developer brochures or pasted from other sources. We also had multiple pages containing nearly identical information. For instance, we had five pages for "Apartments for sale in Sheikh Zayed," all with similar text. This created Keyword Cannibalization, where our pages fought each other for rankings. Google penalizes duplicate content. When it sees the same text everywhere, it struggles to decide which page to rank, often ignoring all of them. We were sabotaging ourselves without realizing it. Copied content also weakened our position against competitors offering original text. Search engines prioritize unique content that delivers real value, not carbon copies.

A Plan’s Content Reconstruction Strategy

This is where A Plan shone as the best content writing company specializing in real estate. Their work was a complete reconstruction of our content strategy. Led by SEO expert Mohamed Nasser, the team conducted a full audit. They found over 60% of pages suffered from content issues—duplication, copying, or internal competition. Clear decisions were made. Similar pages were merged into strong, authoritative URLs using 301 Redirects. Core pages were completely rewritten via their professional content writing service. The quality of the new content was paramount. It wasn't just a rewrite; it was unique and value-driven. Every project page now details the location, available units, payment plans, surrounding services, and investment analysis. FAQ sections were added to every page to answer real customer queries. This improved user experience and helped boost our rankings. A Plan utilized marketing content writing that blends accuracy with persuasion, naturally integrating target keywords. Every sentence served two goals: attracting search engines and persuading the client.

Mohamed Nasser’s Role in Leading the Strategy

Eng. Mohamed Nasser, A Plan’s founder and an SEO expert with over 15 years of experience, was the mastermind behind this transformation. He viewed our three problems not as isolated issues, but as a lack of data strategy. He devised a comprehensive plan to address root causes. He personally supervised the rewriting process, developed the periodic tracking system, and trained our internal team to maintain the new standards. As an SEO professional, Mohamed Nasser believes digital success starts with delivering real value to the client, not just technical optimization. This philosophy was reflected in every step of our partnership.

Sustainable Results

After addressing these three challenges, our site transformed completely. Prices are accurate. All displayed projects are available. Content is unique and valuable. The results were evident across the board. Bounce rates dropped. Dwell time increased. Conversion rates improved noticeably. Organic traffic surged to over 40,000 monthly visits. Most importantly, we built a strong reputation as a trusted source of real estate information. Clients now rely on our data, which directly impacted our closing rates and sales. Although the intensive work occurred between 2018 and 2022, we are still reaping the rewards of that strategy in 2025. This proves that genuine SEO services are a long-term investment.

Conclusion

Our experience with A Plan, the best Search Engine Optimization Company, taught us that solving digital problems requires deep understanding, clear strategy, and professional execution. Issues that seemed simple initially were hurting every aspect of our business. A Plan did not offer quick, temporary fixes. They built a strong foundation that continues to deliver results today. If you face similar challenges with your real estate website, partnering with A Plan, led by SEO expert Mohamed Nasser, is the right step toward successful digital transformation.