Our Strategy for the Coming Years: Continued Growth with A Plan

After seven years of successful collaboration with A Plan, we at RealEstate have achieved results that exceeded our expectations. Today, our RealEstate Platform generates over 40,000 organic monthly visits. We dominate search results for hundreds of keywords. We enjoy a continuous stream of potential clients without relying entirely on paid advertising. True success, however, does not stop at a specific milestone. The Egyptian real estate market evolves constantly. Search technologies change. Customer expectations rise. Therefore, we decided to continue our strategic partnership with A Plan, the top SEO firm, to build on our current success and achieve even greater goals in the coming years. The roadmap we established with A Plan for 2025 through 2028 is not merely a continuation of current activities. It is a qualitative leap involving service expansion, the adoption of advanced technologies, and targeting new customer segments.

Our Future Plans for Site Development

Although our site has achieved excellent results, we believe there is always room for improvement. The plans we laid out with A Plan, the search engine optimization company, focus on several key pillars.

Deepening User Experience Improvements

One of our primary goals is to make the visitor's journey on RealEstate smoother and faster. We are working with A Plan to redesign specific pages for simplicity and clarity. The goal is for visitors to find information in seconds. Communication with us should be effortless from any page. We will also add new interactive features. These include installment calculators that allow clients to estimate monthly payments directly on the site, and comparison tools to view projects side-by-side. These tools will not only improve user experience but also increase dwell time, a crucial factor for improving search engine rankings.

Expanding Geographic Coverage

Currently, the RealEstate Portal covers key areas like New Cairo, Sheikh Zayed, 6th of October, the Administrative Capital, and the North Coast. Our plan for the coming years involves expanding to cover new areas witnessing significant real estate growth. New cities such as New Alamein, the various phases of the New Capital, and New Mansoura all require comprehensive coverage. We will collaborate with A Plan as a specialized content writing company to create detailed pages for each region. These will feature rich content serving the needs of property seekers in these areas. This expansion will not only increase traffic but also open new markets and attract different segments of potential clients.

Updating and Developing Legacy Content

We have hundreds of pages written years ago that achieved good results. However, time demands updates. Our plan includes a periodic review of all legacy content. We will update information and add fresh content that aligns with current market developments. A Plan, acting as a digital marketing agency, will help us identify which pages need immediate updating based on performance data and improvement opportunities. Pages that generate traffic but have low conversion rates will be a priority. Optimizing them can yield rapid, tangible results.

Expanding into New Services

The success we achieved in showcasing real estate projects for sale and rent encouraged us to consider new services. These will add greater value to our clients and distinguish RealEstate from competitors.

Real Estate Consultancy Service

We plan to launch a specialized Real Estate Consultancy section on the site. This section will offer deep analytical articles on the market, price forecasts, best investment areas, and advice for buyers and investors. This type of content serves keywords with informational intent. It builds our reputation as a trusted authority in the field. Clients who read and benefit from these articles will be more inclined to return to our RealEstate website when they decide to buy. A Plan, as a digital marketing institution, will assist us in devising a comprehensive content strategy for this section, focusing on topics our target audience is actively searching for.

Real Estate Developer Database

Another service we are considering is a comprehensive directory of real estate developers in Egypt. Each development company will have a detailed page including its history, previous and current projects, customer reviews, and contact methods. This will help clients make more informed decisions. It will also open new opportunities for us to target keywords like "best real estate development companies in Egypt" or "projects by [Specific Company]."

Detailed Comparison Service

We will add a dedicated section for comparisons between projects and areas. For example, a comprehensive comparison between "Living in Fifth Settlement vs. Sheikh Zayed" or "Investing in North Coast vs. Ain Sokhna." This content serves clients hesitating between options and helps them make the right decision. It also targets keywords with strong commercial intent.

New Technologies We Will Implement

The world of SEO evolves rapidly. Tactics that were effective years ago may not suffice today. Therefore, our plan with A Plan, the best digital marketing company, involves adopting new technologies to keep pace with market trends.

Generative Engine Optimization (GEO)

With the widespread use of AI tools like ChatGPT, Google Gemini, and Perplexity for information retrieval, optimizing our content to appear in these tools' answers has become essential. A Plan has already begun implementing some GEO techniques on our RealEstate Platform. The future plan involves broader expansion in this area. Content will be structured to be easily understood by AI models, adding more detailed structured data (Schema Markup) to every page. The goal is for our site to become the primary source cited by AI tools when someone asks about "best real estate investment areas in Egypt" or "apartment prices in New Cairo."

Advanced Technical Improvements

Site speed and user experience have become critical ranking factors for Google. We are working with A Plan as an SEO services company on advanced technical improvements including: Perfect Core Web Vitals Implementation: Ensuring all site pages meet Google's standards for speed, interactivity, and visual stability. Mobile Experience Optimization: Over 70% of our visitors come from mobile phones. We will redesign elements to be more suitable for small screens. Advanced Loading Technologies: Implementing Lazy Loading for images, optimizing JavaScript and CSS files, and using a more efficient CDN.

AI in Content Writing

While we believe professional human content is irreplaceable, we will leverage AI as an efficiency tool. A Plan is integrating advanced AI tools into keyword research, search intent analysis, and topic suggestion based on market trends. However, final writing and quality review will remain the responsibility of human content experts.

Interactive Videos and Virtual Tours

Our plan includes adding more interactive visual content. We will start producing short videos for major projects and 3D virtual tours for select units. This type of content will not only improve user experience but also help us appear in video search results on Google and YouTube. This opens new channels to reach clients.

Our Goals for the Coming Years

Based on these plans and technologies, we established a set of clear, measurable goals with A Plan, the best digital marketing office, for the years 2026 to 2028.

Traffic and Ranking Goals

Double Organic Traffic: We aim to reach 100,000 organic monthly visits by the end of 2027, compared to the current 40,000. Increase Top-Ranking Keywords: We aim to have over 1,500 keywords on the first page, with at least 500 keywords in the top three positions. Dominate Difficult Keywords: We want to reach the #1 spot for competitive short-tail words like "Apartments for sale," "Egypt Real Estate," and "Real Estate Investment."

Conversion and Sales Goals

Traffic alone is not enough. Converting visits into actual clients is paramount. Improve Conversion Rate: We aim to raise the conversion rate from the current 2.5% to 4% by 2027 by improving user experience and content quality. Increase Lead Quality: Focusing on attracting serious clients with real purchasing power by targeting the right keywords. Reduce Customer Acquisition Cost: By relying more on organic traffic, we aim to reduce the cost of acquiring each customer by an additional 50%.

Content and Coverage Goals

Create 1,000 New High-Quality Pages: Covering new areas, new projects, and consultancy topics. Update 500 Legacy Pages: With new information and optimized content fitting current developments. Produce 200 Educational and Marketing Videos: To cover key projects and areas.

Tech and Performance Goals

Site Speed: Achieve a load time of less than one second for all pages. Core Web Vitals Score: Obtain a "Good" rating across all metrics. Security: Acquire advanced security certificates and implement all protection standards.

Mohamed Nasser’s Role in Leading the Future Strategy

Just as Eng. Mohamed Nasser, the SEO expert, was the mastermind behind our past success, his leadership will continue in executing our future plans. As an SEO professional with over 15 years of experience, Mohamed Nasser constantly monitors the latest developments in SEO and digital marketing. His direct presence in reviewing every strategy, and his supervision of new technology implementation, ensures we remain ahead of the curve using best practices. His philosophy of building sustainable success, far removed from short-term tricks, will continue to guide all our decisions. We do not seek quick results that vanish after months; we build a strong foundation that delivers results for years to come.

Why We Continue with A Plan

After seven years of joint work, we could have considered other digital marketing companies or even building an in-house team. However, we chose to continue with A Plan for clear reasons. Specialized Expertise: As an SEO company specializing in real estate, A Plan deeply understands our challenges and needs. This accumulated expertise cannot be easily replaced. Proven Results: Seven years of continuous success prove the strategy is sound and the execution is professional. Commitment to Quality: A Plan offers no false promises or quick fixes. They work professionally to build real, sustainable success. Continuous Evolution: The team tracks and implements the latest technologies, ensuring we always stay in the lead.

Conclusion

Our journey with A Plan is far from over. It is entering a new, more ambitious phase. The success achieved in past years laid a strong foundation. Future plans will build upon this to achieve even greater leaps. If you are looking for a digital marketing company to help you build sustainable success rather than temporary results, A Plan, led by SEO expert Mohamed Nasser, is the ideal partner. The search engine optimization services they provide, along with professional content writing services and persuasive marketing copy, will transform your site from a standard platform into a leading authority in your field. At RealEstate, we are excited for the coming years. We are certain the best is yet to come.