How A Plan Solved RealEstate’s Major Challenges and Transformed It into a Trusted Platform

How A Plan Solved RealEstate’s Major Challenges and Transformed It into a Trusted Platform

Owning a massive database of real estate projects does not guarantee digital success. We discovered a different reality at RealEstate. We possessed thousands of residential and commercial units, yet our site suffered from fundamental issues. These problems eroded visitor trust and caused them to leave quickly. Outdated prices, unavailable projects, and copied content seemed like minor issues at first. In reality, they were destroying our digital reputation. We missed valuable opportunities to convert visitors into actual clients. We lost potential leads every day. Then came the decision to find a digital marketing company that understood our challenges and offered radical solutions. A Plan Agency was not just a regular digital marketing office. They were the strategic partner who helped us address these three problems professionally and sustainably. The work they did between 2018 and 2022 continues to bear fruit today in 2025.

Problem One: Outdated Pricing That Destroyed Credibility

Imagine searching for an apartment to buy in the Fifth Settlement. You enter our site. You find a project you like. The price seems right. You contact the sales team, only to discover the displayed price is six months old. The real price is much higher. How would you feel? This is exactly what was happening. We displayed projects with prices that hadn't been updated for months, sometimes a full year. The Egyptian real estate market changes rapidly. Developers adjust prices constantly based on sales and construction stages. Yet, our site displayed old information. The result was disastrous. The bounce rate was extremely high. Visitors would enter the site and leave within seconds, sensing the information was inaccurate. Worse, clients who contacted us and discovered the price difference lost trust completely. Some left negative reviews about their experience. Search engines noticed this too. Google monitors user behavior. When it sees visitors leaving your site quickly, it assumes the content is useless or inaccurate. Consequently, it lowers your ranking in search results.

How Did A Plan Fix This?

When A Plan began working with us as a top SEO company, they didn't just update prices once. They understood the problem was deeper. The solution had to be sustainable. The A Plan team established a periodic tracking system for all projects on the site. They communicated directly with real estate developers to get instant updates on prices, payment plans, and offers. Crucially, our internal team was trained on the continuous update process. A monthly calendar was set to review all pages and ensure accuracy. A Plan, acting as a digital marketing company, developed an alert system. It reminded us to review each project every 30 days. The result? Our site became a trusted source of information. Visitors started spending more time on the site. The bounce rate dropped significantly. Most importantly, the conversion rate to actual clients improved dramatically.

Problem Two: Projects Without Availability

The second problem we faced was displaying projects with no units available for sale or rent. We kept pages for projects that were sold out, stalled, or where the developer no longer worked with us. Why did we do this? Simply because we believed having more pages would improve our search engine ranking. The truth was the exact opposite. Imagine a visitor looking for a chalet in the North Coast. They find a great project on our site. They get excited. They click "Contact Us." Then they discover the project has no available units. The frustration this visitor feels translates into an immediate loss of trust in our entire website. This issue hurt us on multiple levels. First, it wasted our sales team's time answering inquiries about unavailable projects. Second, it negatively impacted user experience and drove visitors to competitors. Third, it confused search engines and made our site look outdated and unprofessional.

The Smart Solution from A Plan

When A Plan discovered this issue as a professional digital marketing institution, they took bold and correct decisions. The solution wasn't as simple as deleting pages; it was a comprehensive strategy. For sold-out projects with high SEO value, pages were converted into informational guides about the area. We included suggestions for alternative projects available in the same location. This preserved the accumulated SEO value while guiding visitors toward real opportunities. Low-value or irrelevant projects were permanently deleted. We used 301 Redirects to guide visitors to similar, active pages. Most importantly, A Plan, as a provider of SEO services, implemented a clear project classification system. Clear labels now distinguish between available projects, those under construction, and completed ones. This made the site transparent and clear for visitors.

Problem Three: Copied and Duplicate Content

Our biggest challenge was content. For years, we relied on content copied directly from developer brochures or pasted from various sources. Worse, we had multiple pages talking about the exact same project with nearly identical content. For example, we had 5 different pages for "Apartments for sale in Sheikh Zayed." Each contained the same generic information with slight variations. This created "Cannibalization." Our pages were competing against each other in search results instead of supporting one another. Google hates duplicate content. When a search engine finds the same content in multiple places, it struggles to decide which page to show. Often, it chooses to show none. We were wasting effort and fighting ourselves without realizing it.

How A Plan Rebuilt Our Content from Scratch

Here, the power of A Plan as the best content writing company specialized in real estate became evident. Their work wasn't just rewriting; it was a complete reconstruction of our content strategy. The team, led by SEO Expert Mohamed Nasser, began with a comprehensive analysis of every page. They accurately categorized the problems. They discovered that over 60% of our pages suffered from content issues, whether duplication, copying, or competition. The decisions were clear and bold. Similar pages were merged into one strong, comprehensive page. We used 301 Redirects to preserve SEO value. The remaining pages were completely rewritten through a professional content writing service. But the most significant change was the writing style itself. A Plan, a leading digital marketing firm, didn't just write unique content. They created truly valuable content. Every project page now contains detailed location info, unit specifics, payment plans, surrounding services, investment analysis, and comparisons with similar projects. FAQ sections were added to every page to answer real customer inquiries. This not only improved user experience but also helped rank us in generative search results like ChatGPT and Google Gemini. The marketing content strategy A Plan followed combined accurate information with a persuasive style. Keywords were integrated naturally. Every word was calculated. Every paragraph served a clear goal: attracting search engines or persuading the client.

Mohamed Nasser’s Role in Leading the Transformation

Behind this success was a strategic mind managing the process with precision. Eng. Mohamed Nasser, the founder of A Plan and an SEO expert with over 15 years of experience, was the primary engine of this transformation. As an SEO professional, Mohamed Nasser didn't view our three problems as separate issues. He understood they all stemmed from the lack of a clear content and data management strategy. Therefore, he devised a comprehensive plan to treat the roots, not just the symptoms. His direct supervision of the SEO strategy, content rewriting, development of the periodic tracking system, and internal team training ensured results continued long after the first phase ended. He reviewed pages personally. He ensured content met both SEO standards and quality benchmarks. His philosophy as an SEO expert was clear: Real digital success starts with understanding customer needs and providing real value, not just tricking search engines with temporary technical hacks.

Results Achieved and Lessons Learned

After radically addressing these three problems, our site transformed completely. Prices are constantly updated. All displayed projects are available and active. Content is unique and valuable. The results were evident on all levels. bounce rates dropped significantly. Visitors began spending more time on the site. Conversion rates to actual clients improved noticeably. Most importantly, organic traffic from search engines rose to over 140,000 monthly visits. Accurate prices and reliable content built us a strong reputation in the market. Clients now trust the information we provide. Even years after implementing this strategy, in 2025, we continue to reap the rewards of that professional work.

Why A Plan is the Ideal Choice

Our experience with A Plan as the best search engine optimization company taught us an important lesson: Digital problems require long-term strategic solutions, not quick, temporary fixes. What distinguishes A Plan as a digital marketing institution is that they didn't just provide technical SEO services. They offered a true strategic partnership. They understood our challenges. They created custom solutions. They executed them with high professionalism. They monitored continuously to ensure sustainable results. If you own a real estate website suffering from old prices, unavailable projects, or duplicate content, A Plan, led by Mohamed Nasser, is the partner you need. Transform these challenges into real opportunities for growth and market distinction.