How A Plan Conquered RealEstate’s Major Hurdles: Duplicate Content and Missing Backlinks

29th Jan 2026

How A Plan Conquered RealEstate’s Major Hurdles: Duplicate Content and Missing Backlinks

In the realm of search engine optimization, two factors dictate the success of any property portal: the distinction of its content and the authority of its external links. Without unique content, search engines cannot distinguish your site from the competition. Without strong backlinks, your platform lacks the credibility and authority needed to dominate search results. At RealEstate, we faced these obstacles head-on. For years, our site suffered from copied or duplicate text and a complete absence of a link-building strategy. Consequently, we lost valuable opportunities to appear before potential clients, despite possessing a massive database of projects and units. When we partnered with A Plan, the premier real estate SEO agency, the goal was a radical, sustainable resolution. Between 2018 and 2022, A Plan executed a comprehensive strategy as a Search Engine Optimization Company. This transformed our site entirely, delivering results that remain robust in 2025.

The First Challenge: Copied and Duplicate Content Weakened Our Site

The Nature of the Problem

Our project and area pages relied heavily on text copied from developers or internal duplicates. This content created several critical issues:

Cannibalization Issues: Multiple pages competed for the same keywords. Search engines were confused about which page to rank. For instance, we had several distinct pages for "Fifth Settlement apartments" containing nearly identical text.
Drop in Google Rankings: Unoriginal content made our site unpopular with search algorithms. Google prioritizes unique, authentic content that delivers real value to the user.
Weak User Experience: Visitors encountered repetitive information across different pages. This eroded trust and spiked bounce rates.
Indexing Difficulties: Google struggled to index our pages correctly. It often ignored key pages, deeming them mere duplicates.

How Did A Plan Solve the Duplicate Content Issue?

As a top-tier specialized content writing firm, A Plan Agency applied a scientific, precise methodology to resolve this: Phase One: Comprehensive Content Audit The A Plan team analyzed every page on our site using advanced tools like Screaming Frog, Semrush, and Ahrefs. Pages were classified as:

100% duplicate content.
70% or more similar content.
Pages competing for identical keywords.
Content copied from external sources.

The audit revealed that over 60% of our site suffered from content issues. Phase Two: Strategic Decision Making Based on the analysis, A Plan, acting as a specialized digital marketing company, executed specific actions: For Fully Duplicate Pages: Merged via 301 Redirects to guide visitors and search engines to the strongest page, preserving accumulated SEO value. For Similar Pages: Completely rewritten by professional content services. The focus was on making every page unique and tailored to target keywords. For Competing Pages: Consolidated into one powerful, comprehensive page, or keywords were strategically redistributed. Phase Three: Crafting Unique, Professional Content Here, A Plan’s strength as a leading digital marketing institution shone. Hundreds of pages were rewritten with 100% unique content, ensuring: Deep Research: Before writing, detailed research was conducted on every project or area. We gathered exclusive details on features, location, services, payment plans, and client interests. Persuasive Marketing Copy: Each page blended accurate information with persuasive marketing. We answered the specific questions potential buyers were asking. SEO Compliance: Keywords were integrated naturally. Titles, descriptions, and internal structures were fully optimized. Adding Real Value: Pages were enriched with useful data, such as investment analysis, project comparisons, buyer tips, and FAQs. Phase Four: Continuous Monitoring and Updates What sets A Plan apart as an SEO services provider is that the work didn't stop at rewriting. A plan was set for periodic updates. New information, prices, and unit availability are constantly refreshed, keeping our site alive and relevant to search engines.

The Second Challenge: The Absence of a Backlink Strategy

The Dangers of Missing External Links

For years, no backlinks were built for our site. This was a critical failure. Backlinks act as a vote of confidence from other sites. Without them: Weak Authority and Credibility: Search engines view backlinks as a sign of quality. Without them, our site appeared as an isolated island trusted by no one. Competitive Disadvantage: Rivals with strong link networks easily outranked us, even with inferior content. Slow Indexing and Crawling: External links help Google spiders discover your site faster. Their absence meant our new pages took ages to appear in results. Limited Reach: We missed the chance to gain direct referral traffic from high-traffic sources.

A Plan’s Backlink Building Strategy

When A Plan, a top digital marketing office, took over our link building, they avoided risky shortcuts. They implemented a sustainable, long-term strategy. Phase One: Backlink Gap Analysis The specialized SEO team at A Plan analyzed the backlink profiles of our top competitors in the Egyptian market to understand:

Where are they getting their links?
What types of sites link to them?
What keywords are used in the Anchor Text?
How many links do we need to compete?

Phase Two: Building High-Quality Links A Plan prioritized quality over quantity. Every acquired link came from trusted, relevant real estate sources: Specialized Real Estate Links: We partnered with other property platforms and investment blogs for contextual links within high-quality content. Valuable Articles: Instead of spam links, we created valuable content about real estate investment in Egypt. Published on authoritative sites, these articles referenced our projects naturally. Professional Guest Posts: By writing corporate content for relevant sites, we gained links from pages with high Domain Authority. Trusted Directories: Our site was registered in the best local and regional real estate directories respected by search engines. Phase Three: Diversifying Link Sources A Plan’s digital marketing expertise is evident in their understanding of Google algorithms. They didn't rely on one link type. They diversified:

Natural ratios of Dofollow and Nofollow links.
Links from homepages and internal pages.
Varied anchor text (Brand name, Keywords, Generic).
Links from multi-language sites (Arabic and English).

Phase Four: Continuous Monitoring and Analysis A Plan utilized tools like Ahrefs and Majestic to monitor:

Acquired link quality.
The impact of each link on ranking.
Detecting and removing toxic links.
Identifying new opportunities for strong links.

The Role of SEO Expert Mohamed Nasser in Leading the Strategy

Our breakthrough in resolving duplicate content and backlink issues would not have been possible without the leadership of Eng. Mohamed Nasser, the founder of A Plan. As an SEO professional with over 15 years of experience, Mohamed Nasser looked beyond technical glitches. He understood their impact on our revenue. He devised a master plan combining:

Professional content reconstruction.
Building a sustainable, safe link network.
Optimizing UX to boost conversion rates.
Continuous monitoring and data-driven improvement.

His direct oversight and expertise in Generative Engine Optimization (GEO) ensure our site appears not just in Google, but also in ChatGPT and Google Gemini answers regarding real estate investment in Egypt.

Sustainable Results Achieved

Thanks to the SEO services provided by A Plan, the best digital marketing company, our site transformed from a troubled domain into a leading real estate platform:

100% Unique Content: Every page now offers original, valuable information.
Cannibalization Resolved: Pages no longer compete; they work together to strengthen the domain.
Strong Backlink Network: Over 500 high-quality external links point to our site.
Rankings Surge: We dominate search results for critical keywords.
Organic Traffic Growth: We reached 140,000 monthly visits from search engines.
Sustainable Results: Though the intensive work occurred between 2018-2022, results remain powerful in 2025.

Conclusion: A True Investment in the Future

Our journey with A Plan, a top digital marketing firm, taught us that solving core SEO issues requires a strategic partner. You need someone who understands the challenges and possesses the tools to fix them correctly. Resolving duplicate content and building a robust backlink strategy wasn't just a technical fix. It was an investment in our site's future. The results speak for themselves today. If you face the same challenges we did, partnering with A Plan, led by SEO expert Mohamed Nasser, is your ideal choice. Their specialized team in SEO services and content writing will transform your site into a leading real estate powerhouse.