A Plan’s SEO Strategy: Why We Are Still Reaping the Rewards Today

A Plan’s SEO Strategy: Why We Are Still Reaping the Rewards Today

In the fast-paced world of digital marketing, many short-term campaigns deliver only fleeting results. They vanish the moment the budget stops or search algorithms update. True SEO, however, is a long-term investment. It requires a clear vision, advanced tools, and an expert team capable of building a solid foundation for the future. At RealEstate, we are a living example of this success. The work A Plan Agency delivered as a top SEO firm between 2018 and 2022 established robust rules. These foundations allowed our site to withstand market shifts and search engine updates. We continue to attract new clients today, well into 2025. This success distinguishes the professional SEO services provided by this company from temporary tricks. It confirms that authentic SEO is a true investment in the future.

Key Challenges We Faced

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2. Outdated Pricing

Displaying old prices on our site created a poor visitor experience. It eroded trust. For example, a project page displaying months-old rates, while market prices had changed, caused high bounce rates. This significantly reduced the likelihood of converting visitors into actual clients.

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3. Projects Without Availability

Showcasing projects with no units for sale or rent frustrated users. They would leave the site immediately. This issue reduced our site's effectiveness and damaged credibility, especially for clients seeking ready-to-move or investment properties.

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4. Copied or Duplicate Content

Our project and area pages relied on content copied from developers or repetitive text. This caused Keyword Cannibalization issues. Consequently, our site was not favored by search engines.

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5. Lack of a Backlink Strategy

For several years, no backlinks were built for our site. This impacted our credibility with search engines. It made competing with other sites possessing strong external links extremely difficult.

A Plan’s Strategy to Overcome Challenges

A Plan, acting as the best search engine optimization company, adopted a comprehensive SEO process. It began with a thorough analysis and ended with sustainable results, under the direct supervision of specialized experts led by Eng. Mohamed Nasser, a renowned SEO Expert.

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2. Content Optimization and Site Restructuring

A comprehensive Content Audit was conducted for all our pages to identify:

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• Copied or duplicate content.
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• Pages competing for the same keywords.
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• Pages requiring price or information updates.

Specific actions were then taken:

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• Deleting or merging duplicate pages using 301 Redirects.
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• Rewriting pages uniquely for each project or area using professional content writing services.
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• Updating prices and information regularly.
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• Optimizing titles and descriptions to enhance appeal in search results.

These steps made our site clearer for users and more acceptable to search engines. We now offer rich content that meets the true search intent of our customers.

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3. Keyword Research Using Advanced Tools

A Plan Agency utilized professional tools like Semrush, Ahrefs, Google Search Console, and AI technologies to analyze:

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• Keywords with high purchasing intent.
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• Low-competition Long-tail keywords.
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• New content opportunities to attract targeted traffic.

These keywords were naturally integrated into our text through professional marketing copy. This met the needs of searchers and converted visitors into potential clients. Continuous monitoring ensures these results persist through 2025.

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4. Filtering Duplicate Content and Restructuring

Our site pages were categorized as follows:

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• Fully duplicate pages: Merged or deleted.
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• Similar pages: Rewritten with unique content by a specialized content writing firm.
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• Pages competing for the same words: Consolidated into one strong authoritative page.

This process strengthened our position in search results. It eliminated Cannibalization issues that previously prevented the correct pages from appearing in Google.

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5. Building Backlinks

Through advanced SEO services, the A Plan team developed a strong, sustainable external link network:

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• Links from trusted real estate websites.
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• Links from specialized investment and property articles.
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• Contextual links within rich content.
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• Branded links to enhance our site's authority.

This strategy helped us continuously improve our ranking. The long-term impact is still felt in 2025.

Eng. Mohamed Nasser’s Role in Leading the SEO Strategy

Our sustainable success was no accident. It was the result of the expertise of Eng. Mohamed Nasser, one of the top SEO experts in the Egyptian and Gulf markets. As an SEO professional, he possesses over 15 years of experience in search engine optimization and managing major marketing projects. Mohamed Nasser focuses on deep market and industry analysis. He understands user behavior and identifies competitor weaknesses to uncover real growth opportunities. He leverages his team's expertise to integrate AI with advanced SEO tools, achieving the best possible results in content, technology, and site architecture. The strategies he applied to our site focused on solving difficult technical issues. This included loading speed, broken links, duplication problems, and implementing advanced Technical SEO with Schema Markup for every real estate project. This ensured our site appeared in organic search results and AI tools (GEO) like ChatGPT and Google Gemini. The expert devised custom strategies tailored to our goals and industry nature. He built safe external links and managed integrated marketing campaigns combining content optimization with paid ads to achieve sustainable results. Every improvement applied to our site since 2018 continues to yield strong results in 2025. This confirms that genuine search engine optimization services are a long-term investment, not just a quick fix.

Continuous Improvement and GEO Strategies

One secret to A Plan's success with us is continuous improvement:

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• Periodically checking our project pages within Google Search Console.
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• Discovering new search terms and integrating them into existing content through continuous content writing for companies.
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• Optimizing content for usability in AI GEO tools. This establishes our site as a trusted source for direct answers to searcher queries.

This integration of content optimization, technical structure, and link building, combined with GEO methods, ensures our site continues to achieve sustainable results years after the initial strategy was applied.

Tangible Results After Years of Work

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• Our site has become a resilient real estate platform, relying on organic traffic rather than just ads.
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• Our pages are accurately updated with current prices and units.
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• The site is free of duplicate content.
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• We possess a strong and sustainable backlink network.
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• Continuous visibility for hundreds of important keywords.

If you are looking for a reliable SEO company or the best search engine optimization firm to build a sustainable foundation for your real estate website, A Plan, led by Eng. Mohamed Nasser, is the ideal choice. They offer a specialized team providing professional SEO services with proven expertise in achieving measurable, lasting results.